[ABOUT ME]
[ABOUT ME]
selected work
selected work
Available for full time opportunities
Available for full time opportunities
Hi, I am Abha.
A visual thinker guided by curiosity, shaped by behaviour, built with intent.
Hi, I am Abha.
A visual thinker guided by curiosity, shaped by behaviour, built with intent.
Currently designing at frog, based in India and Hong Kong; I have over 4 years of experience and ~32 delivered projects and features, I’ve designed across fintech, healthcare, telecom, travel and aviation, IoT, and sustainability — shaping experiences for markets across SEA and APAC, with global reach.
Currently designing at frog, based in India and Hong Kong; I have over 4 years of experience and ~32 delivered projects and features, I’ve designed across fintech, healthcare, telecom, travel and aviation, IoT, and sustainability — shaping experiences for markets across SEA and APAC, with global reach.
[ABOUT ME]
Hi, I am Abha.
A visual thinker guided by curiosity, shaped by behaviour, built with intent.
Currently designing at frog, based in India and Hong Kong; I have over 4 years of experience and ~32 delivered projects and features, I’ve designed across fintech, healthcare, telecom, travel and aviation, IoT, and sustainability — shaping experiences for markets across SEA and APAC, with global reach.
Available for full time opportunities
[ABOUT ME]
Hi, I am Abha.
A visual thinker guided by curiosity, refined by behaviours, built with intent.
Currently designing at frog, based in India and Hong Kong; I have over 4 years of experience and ~32 delivered projects and features, I’ve designed across fintech, healthcare, telecom, travel and aviation, IoT, and sustainability — shaping experiences for markets across SEA and APAC, with global reach.
Available for full time opportunities
[KNOW MORE]
[KNOW MORE]
recent impact
recent impact
People shouldn’t have to work hard to enjoy what’s in front of them. I design so they don’t have to.
People shouldn’t have to work hard to enjoy what’s in front of them. I design so they don’t have to.
Created in 1990, Minesweeper needed no tutorials. Just a simple grid, numbers, and flags that lets you learn by doing. It inspires me - solution so intuitive they teach themselves, so simple they vanish into use, so human they stay with you forever.
Created in 1990, Minesweeper needed no tutorials. Just a simple grid, numbers, and flags that lets you learn by doing. It inspires me - solution so intuitive they teach themselves, so simple they vanish into use, so human they stay with you forever.
[KNOW MORE]
People shouldn’t have to work hard to enjoy what’s in front of them. I design so they don’t have to.
Created in 1990, Minesweeper needed no tutorials. Just a simple grid, numbers, and flags that lets you learn by doing. It inspires me - solution so intuitive they teach themselves, so simple they vanish into use, so human they stay with you forever.
recent impact
[KNOW MORE]
People shouldn’t have to work hard to enjoy what’s in front of them. I design so they don’t have to.
Created in 1990, Minesweeper needed no tutorials. Just a simple grid, numbers, and flags that lets you learn by doing. It inspires me - solution so intuitive they teach themselves, so simple they vanish into use, so human they stay with you forever.
recent
impact
[TRY HOVERING OVER CARDS]
Approaching challenges with intention
2 features reassessed
Identified misaligned data-led features, redirecting one for future use pending reliable data, and reshaping the other through strategic journey analysis and POC testing.
Designing for emotions
8pt lift in NPS
Design revamp for confirmation screens from static images to more motion and illustrated direction, led to an increase in an increase in emotion score and NPS by 7% within 5 months of revamp.
Purposeful by design
89% gain in efficiency
Built a scalable design system with multiple layers, cutting design timelines from 2 weeks to just 1.5 days — an 89% reduction in workload and faster go‑to‑market delivery.
To inspire, simplify and scale
From 7000 to 15
Designed 15 scalable templates that unified the brand experience across ~7,000 static pages, enhancing consistency, visual harmony, and design scalability.
Beyond design, into behaviours
+1.6 million days
Designed and integrated non‑platform features such as games, music, and videos, adding additional days of interaction by over 1.6 million days.
Driving measurable growth
+20% rise in direct sales
Revitalized the platform’s visual identity and crafted exclusive features tailored to its users, strengthening engagement and driving a 20%+ rise in direct sales.
[TRY TAPPING ON THE CARDS]
Building with intention
2 features reassessed
Tap to know more
Designing for emotions
8pt lift in NPS
Tap to know more
Purposeful by design
89% gain in efficiency
Tap to know more
To inspire, simplify and scale
From 7000 to 15
Tap to know more
Beyond design, into behaviours
+1.6 million days
Tap to know more
Driving measurable growth
+20% rise in direct sales
Tap to know more
[TRY HOVERING OVER CARDS]
Building with intention
2 features reassessed
Tap to know more
Designing for emotions
8pt lift in NPS
Tap to know more
Purposeful by design
89% gain in efficiency
Tap to know more
Beyond design, into behaviours
+1.6 million days
Tap to know more
Driving measurable growth
+20% rise in direct sales
Tap to know more
To inspire, simplify and scale
From 7000 to 15
Tap to know more
[TRY HOVERING OVER CARDS]
Building with intention
2 features reassessed
Tap to know more
Designing for emotions
8pt lift in NPS
Tap to know more
Purposeful by design
89% gain in efficiency
Tap to know more
To inspire, simplify and scale
From 7000 to 15
Tap to know more
Beyond design, into behaviours
+1.6 million days
Tap to know more
Driving measurable growth
+20% rise in direct sales
Tap to know more
let's
build together
let's
build together
let's
build
together
let's
build
together